Our Advisors

Brian Humphrys

Brian Humphrys, CFP®

Senior Financial Advisor
Assante Capital Management Ltd.

My business has always been geared towards high net worth investors and having a book that is reflective of my ideal client has been an integral part of its growth. This model is also a central strategy in how Assante works with advisors, both those who are new to the world of financial advice and those who are more established, to build an advisory practice that matches their vision. Through the in-depth support I've received at Assante, almost 50% of my clients have a million dollars or more in assets.

quote quote

Assante has the investment and wealth planning tools to ensure that my advice helps my clients achiever their financial goals.

Having this smaller client base allows me to focus on building deeper relationships and enhancing the value of advice I can offer. Assante has the investment and wealth planning tools to ensure that this advice is helping my clients achieve their financial goals. One example is Evolution Managed Private Accounts, an investment solution that is tailored to affluent investors and proprietary to Assante advisors. With Evolution, my clients get access to actively managed portfolios with a personalized investment experience, as well as automatic rebalancing and tax-efficient investing so I know their financial plan is working in their best interest.

The Assante advantage comes from its strong and stable environment where you know they've taken care of the foundation so you can operate freely to grow the business you want. With the right coaching, Assante guides advisors to determine their niche market in the wealth planning space and how to appeal to the right client to grow their business.

Richard Alderman

Richard Alderman,
CFP®, FCSI®, FMA

Branch Manager, Financial Advisor
Assante Capital Management Ltd.

As someone who's spent the majority of their career at Assante, I can say one thing that initially drew me was the emphasis it placed on professional advancement. It was because of this that I joined the Assante Hydrostone branch after post-secondary school and progressed through five different roles in my first two years. Now as a Branch Manager and Insurance Advisor, I have seen that what truly makes Assante stand apart is its strategic focus on helping advisors in all aspects of their business.

Just as Assante goes above and beyond to make sure the needs of our clients are taken care of, we've seen just as much dedication to advisors across the country. I've always been amazed by how easily we can reach out to and access the management and executive teams. If I ever have concerns or new ideas, I know I'll not only be heard by the right people, but it doesn't take many steps to get there.

quote quote

Just as Assante goes above and beyond to make sure the needs of our clients are taken care of, we've seen just as much dedication to advisors across the country.

This openness is also a big component of Assante's stance as an industry leader. When I speak with advisors at other firms, they feel as though they are often playing catch up to where the industry is heading. At Assante, we're not only ahead of those firms, but ahead of the industry itself. This became especially apparent with the discussions around fees. Through the right education and training, more than 50% of my book was already fee based by the time fees became a central issue.

The leadership and support I've received at Assante has been unparalleled and has significantly enhanced the services we offer. We've become the "go to" professional for many of our clients because of our ability to provide sophisticated advice, as well as peace of mind that all of their financial, tax and retirement needs have been taken care of and no stone is left unturned.

Brenda Sernoskie

Brenda Sernoskie, CFDS, CFP®, EPC

Senior Financial Planning Advisor
Assante Capital Management Ltd.

I came to Assante because of the opportunity it gave for me to grow my practice the way I wanted. After looking at the banks and other firms, I saw that Assante had the stable platform I needed to build a business from the ground up, without having to reinvent the wheel. This framework helps advisors not just in the wealth planning advice they can offer, but how to be successful entrepreneurs by focusing on what they do best.

Since starting in the industry, I've strived to have a high-touch practice that emphasizes my value add as a planner, and at the centre of this is my strong financial planning focus. At Assante, I've developed these strengths while also learning how to market them as my differentiating factor so I can target clients that fit my service model and client profile. The result is I now have a book servicing just 80 families, and one in five of those families have a million dollars or more in assets.

quote quote

Assante's framework helps advisors not just in the wealth planning advice they can offer, but how to be successful entrepreneurs by focusing on what they do best.

As my book has grown, so too have the resources available to help manage it. Assante has put a lot of effort in the last few years to improve its back-office support and make sure we are ahead of the industry and our competitors. Included in this are the subject-matter experts who are there to handle the complex issues that come with full-service wealth planning, from insurance, to tax and estate planning, and more. On more than one occasion I've held meetings with my clients and our wealth planning professionals, the most recent of which addressed a very comprehensive estate plan to transition wealth to the next generation. In the end, my clients were left reassured that any concerns they had surrounding their legacy were taken care of.

Assante has provided the perfect environment for me to place all my efforts on the areas of my practice that I care about most and that contribute to my success. For me this has meant being able to develop closer relationships with my clients, with the flexibility to run my business as I see fit.

Andrew Filice

Andrew Filice, CFP®

Financial Advisor
Assante Capital Management Ltd.

The Assante advantage means being backed by an organization that not only supports its advisors, but has an in-depth understanding of how their business works to help it grow for the long term. I've seen my practice benefit from this environment both in my number of assets, but also in the type of business I run. Since joining Assante five years ago, I've been able to create a niche for myself in the high net worth space, increasing the size of my average client and tripling the size of my book.

This type of growth comes in part from the amount of flexibility and customization Assante advisors are able to offer our clients. The investment options vary from mutual funds, stocks, alternative investments to insurance, and the fee-based pricing platform makes it easy to give the best value to investors. Assante's product shelf truly allows you to create a portfolio or wealth plan that fits your clients' needs and preferences. As your clients investment goals change, so can your solutions.

quote quote

The Assante advantage means being backed by an organization that not only supports its advisors, but has an in-depth understanding of how their business works to help it grow for the long-term.

Backing all of this is the wide-breadth of expertise available at Assante and its parent company CI Financial. Instead of getting in over my head with the increasingly complex needs of my clients, I've been able to use the wealth planning resources at Assante Private Client paired with CI's diverse portfolio management teams. Together, they act as an extension of my business so I can answer any questions and ease any concerns my clients may have about their wealth.

Beginning your career as a financial advisor certainly has its challenges, especially if you're starting out on your own, but Assante provides a collaborative culture with succession planning built right into its model. You'll have access to plenty of training and education, and opportunities to work alongside senior advisors. Whether you're looking to join an advisory team and learn the business or buy into an existing practice, Assante can guide you through every step of the process.

Fabien Major

Fabien Major

Financial Security Advisor
Assante Capital Management Ltd.

After over 15 years of experience as a financial advisor, I joined Assante because of its reputation as a dealership that gets advisors to where they want to be. I really wanted to push myself and bring my practice to the next level, but with the number of complex and advanced wealth planning cases and investment portfolios we were facing, I felt I didn't have the adequate resources to effectively manage them on my own.

I brought my practice to Assante in 2015, and in three years our assets under management increased by 157% and my own insurance business has grown 14 times. The tools and solutions that Assante offers are leading edge, and they allow us to embrace the future with enthusiasm. Not only has our practice completely changed since becoming part of the Assante team, it's exceeded our most optimistic expectations.

quote quote

If you want to take your career or advisory practice to the next level, Assante will exceed your expectations.

The most remarkable benefit of our association with Assante is the comfort in knowing we are supported by so many internal experts. Having lawyers, tax specialists, professional accountants and dozens of experienced financial planners at their service gives them a sense of security. The internal professionals also allow me to quickly answer the most challenging tax, legal and retirement questions.

If you want to take your career or advisory practice to the next level, Assante will exceed your expectations. It's an organization that can adapt in an extremely effective manner. The financial services industry is undergoing major upheavals, and some advisors will face challenges, while others, like Assante advisors, will take advantage of these changes to seize new opportunities. Why? Simply because we're ready for it.